COMMERCIAL OPERATIONS · FOOD OPERATORS

Your team stops processing orders.
It gets back to the client.

More margin. More clients. More growth on every order.

The commercial system that turns every order into margin, growth, and intelligence for producers, suppliers, and distributors in food.

more hours to sell
98.9% accuracy
THE HIDDEN COST
7:00 AM.

Your team has 80 messages across WhatsApp, email, and phone to process by hand. Three orders have errors no one's caught. Four clients are drifting toward a competitor, silently, without a signal.

That's the margin, the revenue, and the relationships
miso makes sure you don't lose.

43h
saved per week
in commercial operations
<1%
order error rate
(sector avg: 5%)
28d
Average DSO for miso clients.
Because the cycle closes automatically, not manually.
15-34x
ROI in year one
depending on scale
Every order that passes through
without intelligence is a missed margin,
a client already halfway out the door.
miso makes every order count.
ORDER MANAGEMENT
app.miso-pro.io/pedidos
miso Orders View: Order Management
Every channel tracked
WhatsApp, email, phone. One view.
Margin on every line
Warning when at risk. Growth when captured.
Full cycle visible
Draft → En route → Delivery note → Ready to invoice.
HOW IT WORKS

Every order.
Every outcome.

The complete commercial cycle. Handled.
Order in
Captured, confirmed, logged
Margin protected
Right price, right margin
Delivered clean
Validated, no disputes
ERP signalled
Ready to invoice
Cash arrived
Cycle closes itself
01
Every order protected from the start.
Every channel, every format. The order is captured, confirmed to the client, and logged with the right price and margin. Nothing falls through.
Every order your team used to process by hand, now handled before they arrive.
02
Every delivery closed clean.
Driver confirms. Client validates the delivery note. When everything matches, miso signals the ERP it's ready to invoice. When it doesn't, the issue surfaces before it becomes a dispute.
miso doesn't generate invoices. It tells your ERP when everything is ready.
03
Every client relationship, active.
Bar Los Pinos hasn't ordered in 14 days. The system caught it, prepared the follow-up, and is waiting for your decision, before the account goes to a competitor.
Average operator loses €160K/year to undetected client drift. You see it coming.
WhatsApp Email Voice Portal EDI
11:23
JL
Juan López
El Carmen · online
Hola, lo de siempre para mañana 🙏 11:23 PM

¡Hola Juan! Entendido 👋

Lo habitual: merluza 15kg · gambas 5kg · tomate cherry 2 cajas.
Entrega mañana antes de las 9h.

Total 284€

Por cierto, llevas 3 semanas sin pedir aceite. Tengo virgen extra en oferta a 8.20€/5L. ¿Te mando una caja?

11:23 PM ✓✓
Sí, manda 2 cajas del aceite también 11:24 PM

Perfecto Juan, pedido actualizado ✓

Merluza 15kg · Gambas 5kg · Tomate cherry 2 cajas · Aceite virgen extra 2 cajas

Total 350.40€

Confirmado para mañana antes de las 9h

11:24 PM ✓✓
Message
miso agent active
PROCESSING ORDER #4821
Response sent: confirmed order + aceite upsell proposed
284€ · margin protected
PROCESSING UPDATE #4821-B
Order updated and confirmed
350.40€ · upsell +66.40€ · margin protected
What Juan sees What miso does
EVERY CHANNEL. ONE SYSTEM.

Every order, regardless of how it arrives.

WhatsApp, email, voice, portal, EDI. The agent reads it, processes it, and confirms it. Your team sees one unified view.

01
Any format, any channel
Voice notes, PDFs, free text, structured forms. The agent interprets all of them.
02
Margin rules applied on every order
Regardless of channel or time of day. No exceptions.
03
Everything logged with full traceability
Channel, time, content, agent decision. Audit-ready from day one.
DELIVERY AND RECONCILIATION

Your clients see the status without asking.
The delivery note matches on its own.

From warehouse to invoice, everything is logged. Full traceability, no calls, no paper.

01
Real time status
The client sees the order confirmed, packed, on route, and delivered. They stop asking where it is.
02
Automatic reconciliation
Scan the delivery note. The system matches order, delivery, and note, and leaves it ready to invoice in your ERP.
03
A person when it matters
If something does not match, the client reports it and the incident escalates to your team. Not to a bot.
Delivery status
11:23
Distribuciones García
Order #4821 · Today
On route
Confirmed
Packed
On route
Delivered
Estimated delivery: 14:30
Home
Orders
History
Scan delivery note
11:31
Scan delivery note
Order #4821 · Distribuciones García
Match confirmed
Ready to invoice in your ERP
Home
Orders
History

You don't start with the full cycle.
You start where it hurts most.

Most teams begin with one channel, one workflow, one bottleneck. miso grows from there, at your pace.

01
Start
Pick the one channel or workflow costing you the most time today. miso takes it over first.
Week 1
02
Expand
Once it's working, add the next channel, the next outcome. Each step builds on what's already proven.
Month 1 to 3
03
Full cycle
Order, delivery, follow-up, and cash collection all run on the same intelligence layer. The cycle closes itself.
Ongoing

You decide what goes live and when. We build alongside you, not ahead of you.

COMMERCIAL INTELLIGENCE

More revenue.
Same team.

Every order feeds the intelligence layer. Your commercial team gets the right signal at the right moment.

"I don't want a tool that takes orders.
I want something that sells."

Food Service Director. España.

See it in action →

No commitment. Free diagnostic in 2 weeks.

01
Clients retained before they drift.
Every account's ordering pattern is tracked. When someone goes quiet, the follow-up is already prepared, weeks before the relationship is lost.
02
Revenue captured inside every order.
When a client orders coffee, the system checks their basket history and your margins. If there's an opportunity, it proposes it in the same conversation.
03
Your commercial team focused on growth.
Routine orders are handled. Your reps invest their time in the accounts that need attention, the relationships that move revenue.
WHY MISO.IO

Others digitize the order.
miso closes the money.

MISO.IO OTHER SOFTWARE MANUAL
Every order captured and confirmed Any channel, any format. Confirmed to the client, logged with protected margin Single channel or portal nobody uses Orders missed, errors undetected
Margin protected on every sale Rules applied automatically per category, per client, per order No margin context at order level Sales team negotiates without visibility
Delivery closed clean Delivery note matched before invoicing. Discrepancies flagged before disputes Non-existent or manual Days of reconciliation, frequent errors
ERP ready to invoice Signals when everything aligns, without touching your accounting system Manual re-entry, double work Manual re-entry, double work
The full cycle, closed automatically Reminders sent, incidents resolved, cash arrives. Your team never chases a payment Manual follow-up, your team does the chasing Someone calls. Someone emails. Someone waits.
Client relationships active Drift detected early, follow-up prepared, decision ready for you No Never happens
Revenue captured at every touchpoint Opportunities surfaced inside the order, margin-checked, ready to propose No Never happens
Full traceability Complete chain: order → delivery note → ERP signal. Audit-ready Basic logs Paper lost or Excel
THE AGENT FRAMEWORK

Not a bot.
An agent that acts, proposes, and asks.

You configure where each threshold sits. Control is calibrated, not surrendered.

Acts on its own
  • Applies margin rules on every order
  • Confirms the order to the client in their channel
  • Proposes alternatives when stock is low
  • Sends payment reminders on schedule

and 5 more actions

Proposes. You approve with one tap
Bar Los Pinos hasn't ordered in 14 days. Follow up message ready. Send it?
Send ✓ Not now
Always asks. Human decision required
  • Price changes that break minimum margin
  • Client credit approval (new accounts)
  • Blocking a client from service
  • Cancelling a confirmed order
  • Legal or formal collection actions
BUILT FOR RIGOR

Every decision has a trail.

Explainable
Every agent decision has a "why." Your team always knows why the system acted the way it did.
Controllable
You define what acts alone, what proposes, and what always requires you. Control is configured, not surrendered.
Full Traceability
Every order, note, change, and ERP signal, timestamped with channel and reason. Audit-ready for disputes and tax compliance.
Secure
GDPR compliant. miso reads and signals. It never writes, never generates invoices, never modifies financial data.
INTEGRATIONS

No migration.
No retraining.
Live in four weeks.

We integrate deeply with the ERPs that run food distribution, not 200 generic connectors. Built MCP-ready, for what's next.

miso sends confirmed orders to your ERP. It never generates invoices or modifies financial data independently.

COMMON QUESTIONS

What operators ask
before they start.

We connect to your ERP, read what we need, and send confirmed orders back to it. We never generate invoices or modify financial data independently. Your accountant's workflow doesn't change.

Most clients see the first outcomes within the first week: orders confirmed faster, margins protected on every sale, and the first client signals surfaced. The full picture is clear within four weeks.

No. miso signals your ERP when the 3-way match is clean. Your ERP generates the invoice exactly as it always has. We track everything leading up to that moment and flag any discrepancy before the invoice cycle begins.

Your team focuses on what actually moves the business: client relationships, growth opportunities, the decisions that matter. The operational work that was consuming their time gets handled so they can focus there.

Decisions that need a human reach your team, with full context, a clear recommendation, and everything they need to act. High-confidence situations are handled. Everything else comes to you. You always stay in control.

WhatsApp, email, and phone today, with the same intelligence layer behind each one. Every order arrives in one place regardless of how the client sent it, and every channel is logged with the same level of detail.

No. Clients keep ordering exactly the way they always have, by WhatsApp, email, or phone call. miso works behind the scenes to capture, confirm, and process what arrives. Nothing changes on their side.

No. miso fits around how your team already works. It handles the repetitive parts of the order cycle and surfaces what needs a human, without asking you to redesign your operation first.

Discrepancies are flagged the moment they're detected, before they become disputes. Your team gets the context, the proposed resolution, and the decision to make. Nothing waits until invoicing to surface a problem.

Order, client, and product data needed to run the cycle. Everything is GDPR compliant and used only to operate your account. We don't share or sell data, and you control what connects to what.

If everything is ready, teams can be live within four weeks. There's no migration and no retraining. miso connects to what you already use.

Yes, and most teams do. You start with the channel or workflow costing you the most time today, see it working, then expand at your own pace. You decide what goes live and when.

No. miso is built to grow with you. Start where it hurts most, expand to the next outcome once the first is proven, and reach the full cycle on your own timeline. Nothing is all or nothing.

How much of your team's time goes to processing orders instead of growing the business?

Request the free diagnostic

2 weeks · Confidential · No implementation required